Case study
Fonterra 'Better You' Challenge
- Our client
- Fonterra Co-operative Group
- What we did
- 'Better You' platform
'Mooving' the dial on employee wellbeing and business understanding
A truly brand-led employee wellbeing program that delivered on the broader needs of one of New Zealand's great companies.
Synergy Health partnered with Fonterra to create the 'Moove It' challenge. Delivered within the 'Better You' platform, the challenge was designed to deliver on Fonterra's multi-pronged goal of improving wellbeing for its people, while increasing awareness of different elements within the business.
Participants had fun tracking their steps and competing against other teams, while being educated and learning new things about Fonterra.
We're incredibly proud of the healthy results that the 'Moove It' challenge delivered for Fonterra and its people.
The Goal
A wellbeing program can achieve a greater return on investment when it meets the broader needs of the organisation.
The goal was to deliver a unique challenge across Fonterra that promoted mental health and wellbeing. By engaging a range of additional stakeholders, the challenge was able to incorporate themes in the key areas of food safety and quality, health and safety and sustainability.
The Process
The design of the 'Moove It' challenge delivered within the 'Better You' platform was centred on two components:
- Increasing physical activity through step tracking
- Participating in bonus activities with teammates
The bonus activities were designed to take participants on a virtual journey following the path a product takes from 'Grass to Glass', beginning on the farms in the Waikato region of New Zealand and ending up with consumers in Shanghai, China.
Overall, the solution we delivered effectively aligned with and achieved Fonterra's multi-pronged goal of improving wellbeing and increasing awareness of different elements within the business. Participants had fun tracking their steps and competing against other teams, while being educated and learning new things about Fonterra they didn't know before.
“The 'Moove It' challenge provided a unique and customised experience for our people, creating positive health outcomes and a greater understanding of Fonterra's Value Chain across multiple business functions. An exciting and engaging team challenge that we will continue to deliver each year.”
The Outcome
- In total, 19 countries actively participated in the 'Better You' challenge.
- We achieved exceptionally high engagement rates during the challenge, with 70% of participants completing every single daily activity.
- 400 participants made a new personal connection and 381 re-connected with an existing connection, either inside or outside of the workplace.
Goal: Wellbeing
Fonterra participants accumulated a total of 345,398,003 steps and took part in over 5,765 hours of extra physical activity.
Over 5,000 servings of vegetables were eaten on Day 1.
Goal: Food Safety and Quality
87% of participants tested their ability to quickly identify items that compromise Food Safety and Quality as part of the Redline Game.
66% of participants recorded views on how their role affects food safety for consumers.
Goal: Health and Safety
1,037 participants achieved 7.5 hours of sleep, with the activity focused on preventing fatigue.
1,217 participants completed at least one of the provided stretches, in an activity focused on keeping bodies in top shape.
Goal: Sustainability
5,883 answers to sustainability activities were recorded across the four weeks.
- 92%
- Would participate in the challenge again
- 88%
- Said it had a positive impact on their day
- 85%
- Said they learnt something new about Fonterra
- 82%
- Said it had them moving more
The goal was to deliver a unique challenge across Fonterra that promoted mental health and wellbeing.
What Fonterra people said
“There was a lot of excellent banter and encouragement of doing the team tasks, which I was really grateful for. Particularly as there were some team members that I did not know very well before this challenge.”
“Gave me something new and interesting to do to take my mind off what was happening during this unsettling time.”
“For lots of the challenges my flat got involved with me which also brought us closer together. Some of them even asked me 'What's today's challenge?'”
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